WIC logo 11.29.18

Our WIC Program offers:

  • Screening for nutrition and health needs.
  • Information on how to use WIC foods to improve health.
  • Benefits to buy foods that help keep you and your children healthy and strong.
  • Referrals to doctors, dentists, and programs like FoodShare, Medicaid, BadgerCare Plus, Wisconsin Works (W-2), and Healthy Beginnings.
  • Information on healthy eating during pregnancy and breastfeeding.
  • Help with starting or continuing breastfeeding.
  • Infant formula, if needed.
  • Immunization referrals.

To see if you qualify for the program, please call the Main WIC Line at 715-258-6391 or apply online.

WIC Clinics

Clinic times are by appointment only.

Waupaca clinic
(2nd floor of Waupaca County Courthouse):

  • 1:00 PM - 4:00 PM the 1st Friday of the month
  • *8:30 AM - 4:30 PM the 1st, 2nd & 3rd Thursday of the month 
    • *WIC Clinics on these days will be held at Fox Valley Technical College - Waupaca Regional Center (1979 Godfrey Dr. ) until further notice.
  • 1:00 PM - 4:00 PM the 3rd Monday of the month
Marion clinic (Marion Public Library basement):
9:00 AM - 3:30 PM the 2nd Tuesday of the month

New London clinic (New London Trinity Lutheran Church basement):
9:00 AM - 3:00 PM on the 1st Wednesday of the month

Call the Main WIC Line with questions. Later appointments may be available upon request.

Program Eligibility

To be eligible for WIC benefits in Wisconsin, a person must meet the following requirements:

  • Be a pregnant, breastfeeding or new mother; be an infant up to age one; or be a child up to age 5; and
  • be a resident of Wisconsin; and
  • be income eligible; and
  • have a health or nutrition need.

How to Apply


A pre-screening application can be completed over the phone. Please have the amount of your gross income available.

To complete the WIC enrollment, you will need to bring the following items to your appointment:

  • Identification for you and/or your children
  • Proof of income
  • Proof of residency
  • Proof of pregnancy (if applicable)

WIC services are free of charge to eligible families!

Breastfeeding Support

Women in our WIC program receive breastfeeding education and individual follow-up support. Breastfeeding provides many health, nutritional, economical and emotional benefits to mother and baby. Since a major goal of the WIC Program is to improve the nutritional status of infants, WIC mothers are encouraged to breastfeed their babies for the first year of life. 

WIC benefits for breastfeeding mothers:

  • Breastfeeding counseling and support by trained lactation counselors.
  • Breastfeeding mothers are eligible to participate in WIC longer than non-breastfeeding mothers.
  • Mothers who breastfeed their infants receive additional food benefits for themselves and their babies.
  • Breastfeeding mothers can receive breast pumps and/or supplies to help support the initiation and continuation of breastfeeding when returning to work or school.

This institution is an equal opportunity provider.

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